A family sharing a Christmas storybook with Santa by the fireplace during The Magic of Santa experience
A Christmas Tradition Worth Remembering

The Real Gift isn’t under the tree.

It’s remembering who they were when they still
Believed.
The years don’t wait for someday. Live the memories now.
As Seen on CBS 11 · Serving North Texas for Over a Decade · Est. 2015

The Edwin Standard

Craftsmanship Authenticity Permanence

Believe.

The Magic of Santa® has always been built around something more than creating beautiful Christmas portraits. We give children the time and space to truly believe, preserve the real moments that happen, and create finished artwork your family can hold, display and pass down.

Because the magic shouldn't end when the session does.

It should become part of your family's story.

“Beautiful Artwork to be enjoyed and cherished for generations!”

Rebecca Darling

“It was a wonderful experience… my moody 17 year old daughter had a good time despite her self… Top notch product and service all the way around.”

Tori Patterson

“Thank You so much Chris for sharing your gift with us.”

Rod and Stephanie Oman

Meet Our Santas

Three Remarkable Santas

Each of our Santas brings his own spirit, personality and style to The Magic of Santa®. Their stories are different, but they share one heartfelt mission: a magical, meaningful experience where every child feels seen, heard and truly believed in.

Discover the Santa who feels like family.

Each Santa keeps his own calendar. If you don’t see your date, check the others.

Santa Mike sharing milk and cookies with a child during The Magic of Santa experience

Santa Mike

Patient Expressive Beloved

Santa Mike has been part of The Magic of Santa since day one. Endlessly patient and wonderfully expressive, he’s the heart behind the experience itself, and for over a decade families have returned year after year to see him.

Select December weekends

View Mike’s Calendar
Santa Al sharing a laugh with a child during The Magic of Santa experience

Santa Al

Funny Passionate All In

Santa Al is easily our funniest Santa. Being Santa is his true passion, and in five years with us he’s learned to own the room, keeping kids and grown-ups alike laughing from the moment they walk in.

All November weekends · Some in December

View Al’s Calendar
Santa Bill delighting children with a story during The Magic of Santa experience

Santa Bill

Theatrical Clever Captivating

Santa Bill joined The Magic of Santa last year, bringing a stage background, a booming voice and a presence that fills the room. Clever, funny and completely in love with the role, he just might make Mom believe again.

Weeknights · Select extra dates

View Bill’s Calendar

This season’s first 30 families

The First 30

Only

$300

for your private experience.

3 3 3 3 0 0 0 0

Golden tickets remaining

  1. 1 Claim your golden ticket
  2. 2 Choose your Santa and your date
  3. 3 Your $300 goes toward your order

When they’re gone, the welcome gifts are gone too.

Magic of Santa Golden Ticket for one of the season's First 30 families Claim Your Ticket · $300

$300 reserves your session and is credited in full toward your order.

Standard Pricing

$175 Session Fee $300 Minimum Order

$ 790

In savings & welcome gifts

Reserve yours today with $300.

  • Session fee waived $175
  • 2 premium prints $300
  • 24 custom folded cards $260
  • 1 heirloom ornament $55

Reserved for the first 30 families only.

First Christmas

Start a Tradition they’ll remember.

For over a decade, The Magic of Santa® has been part of Christmas for families across North Texas, McKinney, Frisco, Celina, Prosper, Melissa, Anna, setting the standard for Santa experiences nationwide. For many families, that first visit becomes the tradition that defines Christmas.

Santa Mike making Christmas magic from the Magic Box as children look up in wonder during The Magic of Santa experience
Santa Mike with two sleeping sisters in an award-winning recreation of a Magic of Santa portrait created years earlier
Santa Mike with the same two sisters as young children in the original Magic of Santa portrait recreated years later
Santa Al celebrating with a family during their 2025 Magic of Santa portrait experience
Santa Mike teaching a young boy how to make Christmas magic in the 2021 Magic of Santa experience

Every Christmas After

Continue the Story year after year.

Each visit adds a new chapter: a little taller, a little braver, still believing. Together, those years become the story of their childhood and a collection your family will treasure for generations.

A Magic of Santa® Tradition

Some Christmases are harder than others.

Years ago, Magic of Santa® founder Chris Fritchie started a quiet tradition to thank the community that made Santa part of their family's Christmas. It's a tradition we're proud to carry on.

When a family is facing a Christmas that won't look like the others, we invite them in at no cost. The full experience with Santa, wall art for their home, an album, and digital files to share with everyone who loves them. No catch. Just a chance to hold on to a moment when life feels the way it should.

One of the families Chris photographed shared their story with CBS 11.

Know a Family?

Help us find them.

The families who need this most rarely ask. If you know someone whose Christmas will be heavier than it should be, a serious illness, a recent loss, a season that's simply too much, tell us about them.

Nominate a Family